Highly regarded in the
industry are the programs we implement to promote our clients. Given the unique
nature of our clients, we understand that each publication requires the development
of unique programs.
Promotional Mailing
We implement RDA programs to all chain stores to make them aware of the product
and to solicit distribution and authorization.
Point-of-Purchase
These promotions have been used effectively as two-for-one specials and special
value packs. In each case, the package contains a premium that allows an increase
in the cover price to offset the cost (if required) while providing special
value to the customer.
Special Premium
This offer consists of the development of a poster, catalogue or any type
of give-away that can be affixed to the cover or included inside. We have
facilities at our warehouse to accommodate some of these promotions.
